Mascots SA - Custom Made Mascots - Props & Animatronics


  1. Mascots get attention. People are constantly bombarded with messages so you need to go the extra mile to stand out. Mascots get noticed. When people see a mascot they are more likely to stop and listen to what he/she/it has to say.

  2. Increased brand awareness. A good mascot is memorable. If an appealing character can work its way into the public consciousness it will become an instantly recognizable symbol for a product. When you look at the Caltex Rabbit you immediately think of Caltex Petrol Stations. The mascot says it all even with no branding on the mascot.

  3. A friendly image. Mascots are fun! They are entertaining to watch and send a positive message. A likable character can instantly create a positive connection with your potential customers. It’s much harder to do that with only a logo.

  4. Mass appeal. A good mascot can appeal to a wide demographic, across many age groups and backgrounds. Mascots appeal to children as well as adults, extending your brand message to a wider audience. A mascot can even transcend languages and cultures.

  5. Lucrative licensing opportunities. If a mascot becomes popular it opens the door for all sorts of profitable merchandise (clothing, toys, etc.) that can make you money while at the same time raising awareness of your product. A popular mascot character can be developed as a soft toy for example and sold or given away at promotional events.

  6. Cost Benefits. Consider the cost of a well made mascot, anything between R7,500 and R25,000. The mascot can be used at in-store promotional events every day, Client functions, Employee Awards, special events and all other forms of marketing for year on year. Compare that against the cost of a simple ‘once off’ campaign in print, radio or television…… A mascot is a celebrity that when used correctly as part of the corporate marketing campaign will have as much impact as …… you name it !

  7. Proudly Made in South Africa. A mascot is there to represent your brand. A mascot needs maintenance, replacements, cleaning, repairs and enhancements as it develops as a major feature of the company’s marketing strategy. Buying from, for example China, may seem more economical in the short term, but consider Freight fees ( charged at cubic rates due to the size of mascots ), Import duties ( 40%) and of course you never really know what you will get until it arrives. All this in addition to one’s responsibility to your carbon footprint. As for repairs and maintenance – forget it. Theatreland produce a superior product, are local ( based in Cape Town ), employ South Africans and above all – YOU are part of the development process to ensure the end product is what you really envisage. Then, after delivery, we are always there to ensure that your Mascot remains in tip top condition to represent your brand.